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New showrooms official opening

Leader of the Council, Peter Bedford, Chief Executive, Phil Drury and Economic Development Manager, Clive Gibbon were invited to the official opening launch of the new Duckworth Jaguar Land Rover showrooms on the A16 at Kirton last Thursday evening with special guest Martin Johnson, England rugby legend.

The opening of the new showrooms on the A16 at Kirton saw the long-awaited return of the Jaguar brand to Boston and ensures Duckworth's current Land Rover customers continue to be treated to the highest levels of customer service, only now in fabulously stylish surroundings.

It is around ten years since the last Jaguar franchise operated in the Boston area, and this iconic British brand is making a roaring return. This impressive facility is now complete and ready for business. The new facility is designed to be timeless, and its modern, contemporary environment provides a fitting showcase for the impressive line-up of premium vehicles it will hold. With enough room to display nine vehicles from each brand, all the latest models will be on display and the Duckworth team of professionals will always be on hand to answer any questions. 

Duckworth was initially established in 1962 as James Duckworth and Son, specialising in repairs to Land Rover vehicles. They moved to their current site in Market Rasen in 1980 and became a full Land Rover retailer. Initial expansion into Boston happened in 2007, when the Managing Director, Ben Duckworth, took over Parkside Land Rover at the old site on London Road, Kirton.  2015 saw a milestone for the business - 35 years as Land Rover retailer and they are fiercely proud to be one of very few remaining family-owned Land Rover retailers. The investment in Boston is a vision of the future for the family and they have worked closely with Jaguar Land Rover to build this impressive facility.

The whole project costing more than £7 million, the ground was officially broken in April 2016. The site is 4.25 acres and the structure itself covers 3796m2. The internal first-floor space of 1082m2 gives a comprehensive floor area of 4878m2. The ceramic-tiled showroom comfortably displays nine Jaguar models and nine Land Rover models and the state-of-the-art facilities extend to the used-car displays, ceramic-tiled workshops and after sales service. Duckworth are ensuring customers are firmly at the heart of every aspect of their business with a comfortable customer lounge, barista bar, valet bays, customer handover bays and free wifi. 

The new site has meant an expansion in the number of staff employed by the firm.

Duckworths is now open for business for new cars, approved used vehicles, servicing, warranty, after sales and parts.

Martin Phil Peter Displays a larger version of this image in a new browser window  Peter Martin Phil Ben Displays a larger version of this image in a new browser window
Economic Development Manager, Clive Gibbon, Chief Executive, Phil Drury and Leader of the Council, Peter Bedford and
Leader of the Council, Peter Bedford and Chief Executive, Phil Drury with Martin and Ben Duckworth


Martin Johnson Displays a larger version of this image in a new browser window
Martin Johnson, England rugby legend