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New showroom is a feather in Boston's cap

The imminent opening of a prestigious new showroom in Boston for one of the world's top car marques has been hailed as a feather in the town's cap.

Cllr Peter Bedford, Leader of Boston Borough Council, said: "No one travelling into Boston on the A16 past the new showroom as it has been under construction cannot fail to have been impressed. It is a real feather in Boston's cap that this location was chosen for a new Jaguar Land Rover showroom.

"With the recently-opened Sportsbikeshop headquarters next door to it, and both on the approach to the new roundabout and Quadrant housing, commercial development and Boston Utd community stadium at Wyberton, this is a bright new gateway to Boston. They broadcast loud and clear the confidence that people with experience and real business credentials have in Boston and its future prosperity.""

The opening of the Duckworth Jaguar Land Rover showroom on the A16 at Kirton sees the long-awaited return of the Jaguar brand to Boston and ensures Duckworth's current Land Rover customers continue to be treated to the highest levels of customer service, only now in fabulously stylish surroundings.

It is around ten years since the last Jaguar franchise operated in the Boston area, and this iconic British brand is making a roaring return. This impressive facility is now complete and ready for business. The new facility is designed to be timeless, and its modern, contemporary environment provides a fitting showcase for the impressive  line-up of premium vehicles it will hold. With enough room to display nine vehicles from each brand, all the latest models will be on display and the Duckworth team of professionals will always be on hand to answer any questions. 

Duckworth was initially established in 1962 as James Duckworth and Son, specialising in repairs to Land Rover vehicles. They moved to their current site in Market Rasen in 1980 and became a full Land Rover retailer. Initial expansion into Boston happened in 2007, when the Managing Director, Ben Duckworth, took over Parkside Land Rover at the old site on London Road, Kirton.  2015 saw a milestone for the business  - 35 years as Land Rover retailer and they are fiercely proud to be one of very few remaining family-owned Land Rover retailers. The investment in Boston is a vision of the future for the family and they have worked closely with Jaguar Land Rover to build this impressive facility.

Ben Duckworth said "Our new Jaguar Land Rover Showroom is a standout building in the community with class-leading customer and staff areas, a luxurious, timeless and stylish interior with plenty of space to park when people visit. We are proud to be involved in bringing Jaguar back to Boston and this facility allows us to give these models the premium setting they deserve"

The whole project costing more than £7 million, the ground was officially broken in April  2016 and work completed January 2017. The site is 4.25 acres and the structure itself covers 3796m2. The internal first-floor space of 1082m2 gives a comprehensive floor area of 4878m2 . The ceramic-tiled showroom comfortably displays nine Jaguar models and nine Land Rover models and the state-of-the-art facilities extend to the used-car displays, ceramic-tiled workshops and after sales service. Duckworth are ensuring customers are firmly at the heart of every aspect of their business with a comfortable customer lounge, barista bar, valet bays, customer handover bays and free wifi. 

The new site has meant an expansion in the number of staff employed by the firm.

Andrew Shaw, Head of Business for Jaguar Land Rover Boston said: "This has been a massive investment for the forward-thinking Duckworth family and we are pleased that we are able to support the local community by offering further employment opportunities. The interest has been overwhelming and we have now employed additional people with exceptional skills who are currently training to fulfil their potential and to offer the levels of service expected by the brands and the Duckworth customers. I am excited by the challenge of developing the business with the current award-winning vehicles from the Jaguar line-up as well as introducing the technological advances they are currently working on such as the I-Pace, Jaguar's first venture into an electric vehicle. It is with great pride that I will be welcoming customers old and new to this inspirational space."

High-quality materials have been used to reflect the style and technology housed within, and a range of innovative details have been used in the build : 200KVa Solar PV Installation, structural glazing system and rain screen cladding system to the showroom, 

It will be open for business from Monday, February 6, for new cars, approved used vehicles, servicing, warranty, after sales and parts. The official launch takes place on Thursday, March 2, followed by the launch weekend from Friday to Sunday, March 2 to 5.